I am very proud to serve as chair for this year’s report. It’s a distinct honor to work with such an amazing collection of agencies and people. The editorial team along with contributions from the global SoDA membership, AnswerLab, our advisory board and sponsors produced a powerful collection of insights, ideas, case studies and survey […]Read More SoDA’s 2011 Digital Marketing Outlook
Do marketers need a third option when it comes to agencies? Are “traditional” (as they’ve come to be known) agencies able to continue leading in the new digital world? Are digital agencies able to build on their experience and expertise in the digital world to become the leaders that marketers need today? Or, is there […]Read More A Third Option?