Digital Manifest Destiny – The Time for Building a New Marketing Infrastructure Is Here

Digital Manifest Destiny dictates a fundamental change in your organization. It also presents a competitive advantage for those willing to start now. digital manifest destiny (n): consumption of everything is digitally served, connected, integrated, recorded and measured publicly or privately: TV, magazines, newspapers, billboards, photos, videos, books, music, purchases, opinions, observations, friends, relationships, daily events, […]

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Lights, Camera, Action, Database

There is no question, digital media has changed every aspect of content production. Non linear editing, quick recall of footage clips, multiple tracks of high fidelity audio, and compression codecs have all shaped the stories and how we told them. 2000 – 2010 was a powerful decade full of opportunities and lessons to creative professionals, […]

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A Third Option?

Do marketers need a third option when it comes to agencies?  Are “traditional” (as they’ve come to be known) agencies able to continue leading in the new digital world?  Are digital agencies able to build on their experience and expertise in the digital world to become the leaders that marketers need today?  Or, is there […]

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