I am very proud to serve as chair for this year’s report. It’s a distinct honor to work with such an amazing collection of agencies and people.
The editorial team along with contributions from the global SoDA membership, AnswerLab, our advisory board and sponsors produced a powerful collection of insights, ideas, case studies and survey data about the recent past, present and future of digital marketing. Additionally, please find my closing article, Digital Manifest Destiny: The Time for Building a New Marketing Infrastructure is Here (p. 193-194).
These are true digital marketing pioneers driving significant value and higher returns for their clients.