Society of Digital Agencies has just released their 2012 report. As always, a lot of great data, new ideas and examples of breakthrough creative work. My article, You Need to Build a Spaceship, page 42. The 2012 SoDA Report View more documents from Society of Digital AgenciesRead More New 2012 SoDA Report is Out.
Digital Manifest Destiny dictates a fundamental change in your organization. It also presents a competitive advantage for those willing to start now. digital manifest destiny (n): consumption of everything is digitally served, connected, integrated, recorded and measured publicly or privately: TV, magazines, newspapers, billboards, photos, videos, books, music, purchases, opinions, observations, friends, relationships, daily events, […]Read More Digital Manifest Destiny – The Time for Building a New Marketing Infrastructure Is Here
I am very proud to serve as chair for this year’s report. It’s a distinct honor to work with such an amazing collection of agencies and people. The editorial team along with contributions from the global SoDA membership, AnswerLab, our advisory board and sponsors produced a powerful collection of insights, ideas, case studies and survey […]Read More SoDA’s 2011 Digital Marketing Outlook
There is no question, digital media has changed every aspect of content production. Non linear editing, quick recall of footage clips, multiple tracks of high fidelity audio, and compression codecs have all shaped the stories and how we told them. 2000 – 2010 was a powerful decade full of opportunities and lessons to creative professionals, […]Read More Lights, Camera, Action, Database
Do marketers need a third option when it comes to agencies? Are “traditional” (as they’ve come to be known) agencies able to continue leading in the new digital world? Are digital agencies able to build on their experience and expertise in the digital world to become the leaders that marketers need today? Or, is there […]Read More A Third Option?